Magic Soft is the ultimate blend of softness and luxury. Your towels have never felt this good!

Magic Soft is a unique softener with a blend of ingredients that produce excellent softness and feel without affecting the absorbency. New proprietary softening technology is the key in this latest innovation from Gurtler Industries. Other key benefits are wrinkle and static reduction for unmatched results. Highly recommended for luxury terry towels and robes for a elegant feel.

Magic Soft is the ultimate liquid softener for those who want the best possible fabric softness for luxury textiles. Utilizing a proprietary softening agent, Magic Soft increases fiber lubricity and textile feel which is unmatched by traditional fabric softeners. The concentrated formulation allows for economical use and unparalleled performance. Magic Soft improves textile absorbency and will not build up on fibers. As an added benefit, Magic Soft also enhances wrinkle prevention.